Grounded By
Strategy

“If you fail to plan, you are planning to fail.” – Benjamin Franklin

Not every company needs a billboard or radio ad, and we understand that. Through thorough research and brainstorming, we create a marketing plan that works for your business, your brand, your products and services. Your story.

All our activities are geared towards 3 fundamental marketing goals:

Attracting new business

Leveraging existing business

Generating brand awareness

To achieve this, your story will be developed into artwork, adverts, activities and/or campaigns.

In the world of media, marketing, and advertising, with a seemingly endless supply of options available, what is your communication strategy?

Should you focus

Will an online advertising campaign help drive feet through your doors? Should you place an advert in a niche magazine that caters for your very specific customers? Do you need to reach hundreds of consumers? Thousands? Millions?

All of our work starts with a strategic analysis of your business environment and extensive research to create a marketing formula based on what you want to achieve.

Driven by creative, we can provide:

Market Research

Product Research

Customer Surveys

Focus Groups

A/B Testing

Statistical Analysis

Case Studies

Mystery Shoppers