Our Ideas

Exercise? I thought you said extra fries

Office jobs usually entail long hours of your day, glued to your slightly wobbly, ugly but acceptable desk chair. Sitting for these long periods of time can have serious effects on your physical and mental health. You might be thinking that you don’t need...

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Jargon much?

Over the years the creative industry has seen its fair share of jargon … but what does it all mean? In my formative years as a designer, I was often baffled by the use of jargon by either clients or superiors, so much so that I thought there was something...

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Shorter hours? It’s about time…

Lately, there has been a trend of businesses shortening working hours, allowing employees to work from home and providing flexi-hours. But does it … work? Four score and almost 200 years ago… Yes, that’s right. Our current working hours were stipulated...

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To stock or not to stock

Over the years, stock photography has become more and more common. Not only is it relatively cheap, but (for the most part) it does the job. Let’s take a step back. Does it really make our lives easier? Well, let’s break it down into a common workflow and analyse the...

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Keeping it simple: marketing’s three key roles

Marketing has an ever-shifting role in business and depending on your perspective, it can either be seen as a critical activity to the overall success of every organisation – or as a complete and utter waste of time (and more importantly, resources). As your...

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Bill, Branson and Bitcoin: cryptocurrency decoded

Bill Gates and Richard Branson form part of the estimated 5.8 million unique users (according to a 2017 study by Cambridge University) of cryptocurrency, including Bitcoin. You’re probably wondering why business leaders like Bill and Branson are so interested in...

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3 Free online tools to save you from digital drowning

Starting a new business can be pretty overwhelming: you need to acquire new clients, increase your brand awareness and try get ahead of what your competitors are doing. This may seem like a daunting task, especially when you throw digital marketing into the mix. But...

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Dagga ruling: up in smoke?

On the 31st of March 2017, many South Africans rejoiced (after confirming it wasn’t an early April Fool’s Day joke) when Justice Dennis Davis declared that some laws pertaining to dagga use were unconstitutional. If you’re the Martha Stewart to a Snoop Dogg (or vice...

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You had me at Aloe

What if you were told that being trapped in your office can lead to similar effect as being in a space station? Sounds exciting, right? Well, it’s not. It can actually be detrimental to your health … and sanity. Indoor air pollutants are among the top five...

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The struggle is real: should you switch that aircon on?

It’s a problem you’re likely to find in every office: the battle for aircon dominance. Timothy complains that his toes are contracting frostbite, but Suki’s menopause is in full swing (apparently, she’s only 25 years old) and even Sibu is complaining that she’s...

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Smoke and mirror pricing

Business hasn’t changed all that much in the last 6000 or so years. In its earliest form individuals, tribes and civilisations would exchange goods for other goods: 1 Cow for 10 piles of wood; 5 sheep for safe passage on a boat across the river … and so the barter...

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Creating a digital asset through good UX principles

An asset is defined as something that is useful or adds overall value. And as an ongoing concern, you would want to get the maximum value from all assets including digital assets such as your website. Large investments of either time or/and money are required to...

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